Our new + improved shampoo addresses the concerns for fine to medium hair: damage repair, dryness, frizz, split ends, and hair weighed down by heavy formulas. Sulfate-free and color-safe.
Are your hair products safe for color-treated or bleached hair?
Our Brazilian Joia™ Strengthening + Smoothing Shampoo and Conditioner is safe for color-treated hair. It's also clinically proven to reduce 54% of breakage and mend 74% of split ends with our proprietary Sol Seal Technology and Brazilian ingredients when the shampoo and conditioner is used together.
How does Sol Seal Technology work?
Our patented SOL Seal Technology™ is infused with plant-based micro-capsules that ionically bond and coat strands wherever there's breakage, split ends, or damage like keratin. These micro-capsules go anywhere there's damage, wrapping strands with a hug + treat action that instantly repairs and restores hair to peak strength, making it resilient against breakage.
Does Brazilian Joia™ Strengthening + Smoothing Shampoo contain proteins?
Yes, our Brazilian Joia™ haircare and Brazilian Triple Butter™ Hair Repair Treatment are specially formulated with our patented SOL Seal Technology, consisting of vegan keratin that literally zips up your split ends.
Why doesn't my Brazilian Joia™ Strengthening + Smoothing Shampoo lather as much as other shampoos?
Our Shampoo contains a creamy-lather, however it's sulfate-free, so it cleanses gently without ever stripping unlike traditional shampoo. To activate a bigger lather, add more water as you massage the shampoo into your scalp.
Will Brazilian Joia™ Strengthening + Smoothing Shampoo work for my hair type?
Brazilian Joia™ is formulated for most hair types and textures, but works best for Straight, Wavy, and Curly hair and Fine to Medium hair textures. If you have dry or extremely oily hair, this may not be for you.
Is Brazilian Joia™ Strengthening + Smoothing Shampoo safe on keratin-treated hair?
Our Brazilian Joia Shampoo and Conditioner are keratin-friendly, however, we always recommend a strand test or consulting with your stylist for specific hair concerns.
What type of hair are your hair products for?
Brazilian Joia™ is formulated for most hair types and textures, but works best for Straight, Wavy, and Curly hair and Fine to Medium hair textures. If you have dry or extremely oily hair, this may not be for you.
Are your hair products recommended if you have dandruff?
While Brazilian Joia™ does not contain any ingredients that would make dandruff or flakiness worse, our shampoo and conditioner were not formulated with these specific hair needs in mind. We always recommend doing a patch test first and consulting your doctor with specific hair concerns.
How is the Chitosan derived? It's most commonly made from shellfish but this is vegan-friendly?
The Chitosan used in our Sol-Seal Technology is mushroom-based, not made from shellfish.
The bottle and cap can be recycled at your nearest Pact Collective drop-off bin. Find the closest one to you here!
Cheirosa 62™ Scent Profile:
Top: pistachio, almond
Mid: heliotrope, jasmine petals
Dry: vanilla, salted caramel, sandalwood
In Portuguese, cheirosa means to smell incredibly delicious.
- A blend of hair-healthy Brazilian ingredients helps cleanse hair without stripping moisture.
- Transform your next wash day into a private paradise with our iconic Cheirosa 62 fragrance.
- Choosing a selection results in a full page refresh.
